This thing is true. Example, from the website, that watch has a pitch black dial. The manufacturer also edit the picture in the website or advertising to make it look cool. When I check the real watch at AD, the colour of the dial is slightly brighter black, but be careful of the effect of the bulb lighting . It will reflect differently to the watch especially dial compare to the natural light. I always try it on wrist and take it a bit far from the bulb lighting to see the real color of the watch or dial when it reflecting from natural light.