All in all, I personally feel it's a great showing from Rolex.
The GMTiic Pepsi - Ppl have been saying they want it for ages... and now they got it... in white gold. I think it's a genius move. Those who want a Pepsi will have to pay for it. Will it come in stainless steel in the future? I doubt it. This model is positioned in the same league as the white gold blue Submariner. You see a blue sub = white gold. Same here... you see a pepsi = white gold.
If they were to release a Pepsi in stainless steel, it would defeat the purpose of a white gold piece in the 1st place.
But we can still hope for a Coke in stainless steel in the near future though.
The new Cellini - I find it interesting. Is this a sign of Rolex moving into complications? But in Rolex fashion which is turtle paced... lol... Will it give the similarly segment from the usual PP, VC, AP a run for it's money? Only time will tell.
The Seadweller 4000 aka SDc - I find this release as Rolex's way of telling us that the big watch fad is over. A smaller cased and thinner watch than the DSSD but with and extra 100m water resistant rating? (4000m vs 3900m) What does that tell you?
Nice watch... Heavy duty... Price wise is abit stiff.
The blue dialed Milgauss - Erm.... would be nice if it comes with a blue tinted sapphire crystal instead of the green one. Will the colours clash? I dunno... but I am skeptical that this colour combo would work. But I am not Rolex... They SHOULD know what they're doing...