some people choose based on history..
some people choose based on brand...to these people, the `feeling' of wearing a Stowa is more `right' than a Mont Blanc...
some people choose based on movement (what's inside)..
most people choose based on dial (because honestly, that is what you see all the time)...
find out which is really you, and choose the watch....
for example, dont get carried away by those who likes to talk above movement....if you're not one who appreciates movement..i know of friends who bought a piece because he was so influenced by movement, but at end of day, sold it off a low price because he confessed...its the `dial' that i see everyday....and went for a common ETA watch...