The LUC collection are mostly manufacture in the Fleurier, a town situated north of Geneva. This Fleurier facility are built to make highend model, tourby, perpetual, etc and also in majority of the in house movements .
Chopard other collection like Happy Diamonds (mostly quartz movement) and jewelry are make in other facility in Geneva. On the same note, the Mille Miglia collection are also produce here.
In 1992/93 when Chopard bought an watchmaking company, L.U.C. (more like just the name since the company wasn't producing anything anymore)
This enable Chopard to have a perfect portfolio at all level
Highend: L.U.C.
Sport: Mille Miglia
Jewelry: Happy Diamonds
The reason for having 2 facility is that Chopard start off as jeweler not watchmaker. Their watches are mostly jewelry quartz piece or sport model with 3rd party movement.
In order to coupe with the new LUC line Chopard needed new experience watchmakers and a new production facility hence the new Fleurier factory was built. Fleurier is where you can find these watchmaker. However some of the movement that carry the Geneva Seal are produce in the Geneva factory.
Regard
Tyler
Since we are on the subject of Chopard and I am not in the mood to Google
why do some of their watches are branded as L.U.Chopard...yes, I do know it is after Louis-Ulysse Chopard but just wondering...any technical or whatever differences between the two?