Pls share with us if you have any other point of view. This is part of the marketing by sponsoring. For example Omega will not be famous without James Bond and NASA .
this is part of ppl being duped by marketing.
before NASA even, Omega was already quite popular.
JFK wore an Omega, so did Elvis.
so its not that it wasnt already popular, but arguably Bond did help to revive Omega for a newer generation.
Yes, that's what happened. In fact, Bond wore Rolex initially before switching to Omega.
You guys make me cry
From Omegas wikipedia page:
Britain's Royal Flying Corps chose Omega watches in 1917 as its official timekeepers for its combat units, as did the American army in 1918. Omega watches were the choice of NASA and the first watch on the Moon in 1969. Omega has been the official timekeeping device of the Olympic Games since 1932. Famous Omega wearers, past and present, include John F. Kennedy, Prince William, and Buzz Aldrin.Omega has been a major watch company over the past century. To claim that James Bond "revived" Omega and made it famous again is like claiming Rodger Federer endorsing Rolex revived it as a major brand! You got to have some perspective here. Abang James only started wearing Omegas from Pierce Brosnan's era (Goldeneye, 1995); before then Bond was wearing Submariners, Seikos, generic digital watches and gadgets that looked like watches but were actually buzz saws, super electromagnets, radios, geiger counters, etc.
Omega's involvement with the James Bond franchise is in the form of product placement advertising.
Advertising by it's very nature is extremely public, prominent and may be very important but it is only
one aspect that makes up the public image of a brand. I am not a marketing student but I do know this. You can advertise the hell out of crap but if it doesn't have QUALITY leading to a GOOD REPUTATION and the difficult to describe quantity, "good word of mouth" - it can never endure. If you don't have the product legacy and quality there in the first place, there is nothing to revive.
James Bond is Omega's flashy advertisement; but it is only a small aspect the brand's totality - even if you just consider the younger generation. To describe it as a major driver of the brand is like the tail wagging the dog.
PS:
Oris vs Ball?
Quality wise, I will choose Oris.
I own several examples of Oris watches and one (and only one) Ball.
No, I didn't look at the ads. Oris' watches are solid quality designs, whereas Ball designs are a jarringly odd mix of classical design with H3 gas tubes. I also think the build quality of Oris watches to be better.
PPS:
I originally voted for Ball but Oris has grown in my esteem.