Thanks for the feedback guys .
Me and my wife considered regular internet shoppers and we find it alright so far for books, computer gear, CDs and etc. It is pretty common way to shop in UK & Ireland , of course many other countries where businesses are carried out based on solid trust. What puzzles me was the huge amount of money involved for a luxury goods like watch ; and the unit price could be as high as $ 10,000 - $ 20,000 . As typical m'sian , i still like to go to the boutique and buy it there but think about it . You may want a model that both AD don't have in stock, but you can see it floating in Xbay under stome 'reputable' sellers , would you rather wait for months or grab it from Xbay ? As you know when the bug bites , it bites you real hard to the extend that you even see the picture of the watch in your mind when you head to bed. The 'I must get it !' feeling is torturing you until you finally got it. Hmm... maybe that's why this pre-book only brand has exceptional value that drive you crazy ; like some sweet chic that always turned down your date request.