I'm no expert in Rolex but what I want to share here is based on my experience when I bought my 1st Rolex.
1. Always ask for discount (there MUST be a discount, be it 5% to 10%) I got mine for
[Discount removed as per forum rules - Mod] off RRP.
2. If you don't feel like paying Cash in one go, always ask for EPP (Easy Payment Plan), all those big chain like
[AD name removed as per forum rules - Mod] have EPP. I got a 18 months EPP
3. Always ask for "factory sealed" unit, and never get the "display" unit (unless you like your Rolex to be touched, molested by few dozens people) AD will always said this is the last unit, Popular model like Sub, GMT can be the case, but no harm trying to ask and get a "factory sealed" unit.
4. Choose the best box, don't let the AD simply get an old box to you (if your Rolex is the last unit then sorry, they came with designated box) remember it must be a double box.
5. Get the price tag, red tag (COSC) some AD will take away the price tag (if you have both tags, your resale value is secured, some buyer prefer the "total" package)
6. You may ask your AD about what is EasyLink, GlideLock and etc But don't let your AD to demonstrate the operation of EasyLink and GlideLock, some AD might not really know how to operate it and pretend to be knowledgeable and opened up the EasyLink and GlideLock with brutal force. *Let's just say AD will not give a damn about the Rolex that you are going to buy so they will always not be gentle on your Rolex.
7. Never Never let your AD size your Rolex (unless your AD is very expert, skillful and gentle on your Rolex) I personally saw it with my own eyes that the so called Store Manager sizing a customer's Rolex with brutal force to open the links screw and scratched the links. (I don't let my AD size it, I sized it myself, just use a 1.6mm screwdriver)
8. Never let your AD to set the time and especially the date for you (some AD have no idea on setting the date between a Men DateJust and a Lady DateJust)
9. Always ask for freebies (Catalogs, watch pouch, watch cleaning clothes, calendars, magazines and whatever you dare to ask)
10. Go Home and enjoy your Rolex