Malaysian Made....would you buy

[mnazri.tan]

This is not for real....just me having fun with software, indulging my fantasy....

But let say.....This is for real....Using Swiss movement, but case, dial and assembly in Malaysia....by malaysian watchmaker, let say the quality is as good as rolex , would you buy with this kind of price tag??? let say the factory is in Balakong.....hahahahahha



H4U XTEGRITY – around 2k to 2.5k
H4U PHANTOM-X CHRONO – around 4k to 4.5k
H4U XNIGMA – around 3k to 3.5k
make sense?

Design Project : H4U PhantomX Chrono
Movement : Classified
Case Size : 47mm (not including crown)
Thickness : 13.5mm
Case Materials :Titanium
Glass : Sapphire with Double AR Coating
Lume : Super Lume Red / White (Orange)
WR : 100 Meter
Feature : Chrono
Limited Edition to 100 Units Only....hahahha,.....just for fun..Phantom may refer to:
Ghost, in traditional belief, a physical manifestation of the soul or spirit of a deceased person
Illusion, a distortion of the senses


Design Project : H4U Xnigma
Movement : Classified
Case Size : 48mm (not including crown)
Thickness : 13.5mm
Case Materials : Surgical Grade Stainless Steel, with DLC Treatment
Glass : Sapphire with Double AR Coating
Lume : Super Lume Red
WR : 300 Meter with Helium Valve
Feature : Helium Valve, Power Reserve
Limited Edition to 100 Units Only....hahahha,.....just for fun...not for real
An enigma is a type of riddle generally expressed in radical or allegorical language that requires ingenuity and careful thought for its solution.

Design Project : H4U Integrity X
Movement : Classified
Case Size : 46mm (not including crown)
Thickness : 15mm
Case Materials : Surgical Grade Stainless Steel, with DLC Treatment
Glass : Sapphire with Double AR Coating
Lume : Super Lume Red
WR : 200 Meter
Feature : Power Reserve
Limited Edition to 100 Units Only
Integrity is a concept of consistency of actions, values, methods, measures, principles, expectations, and outcomes. In ethics, integrity is regarded as the honesty and truthfulness or accuracy of one's actions. Integrity can be regarded as the opposite of hypocrisy, in that it regards internal consistency as a virtue, and suggests that parties holding apparently conflicting values should account for the discrepancy or alter their beliefs.

[Dickson Lim]

I would provided the build quality is appropriate. No harm supporting Malaysia for our hobby!

[meoramri]

I'll play.

Nazri, since this is for fun, try going a bit further by getting quotes for the whole process? (CNC milling, movement, etc). It would be an interesting to know the true cost of building a watch

[mnazri.tan]

guys....not to get carried away...this is not real....just me having fun with PC....

but having said that, my supplier have multiple CNC machine, he make mould for me.....so i am used to the cost and stuff....all depend on materials, design, and volume...

i roughly know how much would it need to start a watch company.....and to be honest...it is a lot.....hehehhehe

[wslee]

Just a rough figure,would mind to share with us.
For initial start up of a watchmaker,how much they need?

I had came across one independent watch maker.
For first 100,they get to buy the watch at euro5,000 but on one condition,waiting period is about 3years and may eventually own some
Small shares in the company.
Second batch launching is about euro 15000.

The concepts to start up is quite interesting

[bulletnos]

with a Good Warranty, COSC standard, Meticulous finishing...I probably would. 

But the name "H4U" doesn't "sound" like the price la...hehe

[hanz079]

Just a rough figure,would mind to share with us.
For initial start up of a watchmaker,how much they need?

I had came across one independent watch maker.
For first 100,they get to buy the watch at euro5,000 but on one condition,waiting period is about 3years and may eventually own some
Small shares in the company.
Second batch launching is about euro 15000.

The concepts to start up is quite interesting

I have seen small independents using "kickstarter" Where you sell the product at a lower price but payment in advance.
Once the amount needed is reached, order is closed.

[wslee]

Thanks Hans,I did notice about kick starter website but not focusing too much on luxury goods.
Merely to kick start someone dream.perhaps u can consider that.

I wonder will kick starter work in Malaysia?

U can google-vicenterra.

Note:I'm not promoting the watch,just cite the watch maker as a an example

[mnazri.tan]

i think euro 15,000 is about there...but by doing that you are merely slapping your brand on watches made by someone else...with that value, and the fact that customer nowadays are very clever.......it is very difficult to sell the whole 100 unit...will take you about 2 and half years to sell all....15,000 cash stuck in inventories is really suck man....

To start a brand with single model is also difficult, single model single brand is really not attractive to consumer....most consumer will label you as mushroom brand, they scared you will close down anyday and they got no to turn to when they need servicing , spare parts etc......you need to show the world that you are serious (or look serious)...you need quite a number, maybe at lest 5 model to start with.10 if possible....the more the merrier......and each need at least 100 unit....unless you aim to be like Urwek, selling less than 50 watches a year pun ok....at that price la tapi.....if your watch sell for 300k, it will cost you about 200k to make....a single watch....not a good business model unless you really have a bank vault full of cash at your disposal....if not, forget about being urwerk.......

so if you want to sell say at the range of 2k to 8k (mid range) you need good volume so price per unit go down and to make the brand attractive , you need say 5 models....

Assuming that you get the movement from ETA or Selitta, or even Seiko & Miyota.... You need to pay some good cash for the whole lot of movement...., say for 550 unit of movement.....500 movement for actual production of 5 models..., 20 movement for R&D, 10 movement go bust for sure (dont pretend it wont happen....any maufatcuring would have wastage)....and 20 as buffer

You can make the case in malaysia, also the dial , but hands may need help from oversea....china the cheapest, also the lousiest...you pay peanut you got monkey...

for assembly, you need a few good people...you dont need expert, buy you need to train them well..... it is best to hire at least 2 person with real experience in watch assembling or someone who know how to fix movement.....they wont come cheap...total, 4 to 8 in manufacturing line alone...u also need a good acountant cum admin staff (to save cost, multitask is the way) the IT guy to help you build the website and maintain your server, designer, and engineer (or you can be all that and burn yourself)

last but not least, like any other manufacturer...and the one who plant seed of idea on your head, always think that swiss people are so good, rolex is so prestigious,only they can figure out how and how.... that kind of stuff....you need someone really good in telling stories...the marketing people.....and u need to pay them well....also you need to finance their expensive marketing activities....create the hype and buzz....make people believe that this is the real deal...it is so good that nothing else come close...those kind of stuff.....black tie party is almost compulsory...

I say for start up, you need at minimum 300k just to set up the basic operation....u need another 100k to survive the whole year while waiting for your watches to actually sell....and another 100k to finance your marketing team.....this bring you to about 500k....half mill......you work hard....make sure the quality is good , whip your marketing people to tell as much bluff as possible without getting caught (hey even nokia marketing team got caught with their lies recently), and whip them again, and again, and again......chances are you end up being like Bell & Ross.....they started in 1992.....so if you start now, you probably be like them by 2020.....(good year for Malaysia huh?? ) or else, you would close your business by 2015.....it is either that....owh, having said that, if business is good, you should move your operation to Swiss by 2015-16...then 2020 is yours......

or the easy way...you can join the homage fraternity....g****, m*******and the e**y gang....they buy mostly from the same source and near to them...they dont keep stock....if you pay today via ebay/paypal they will buy one fresh model from the factory....which is not a proper factory anyway, just at back of your house kind of operation.....people like g***** take effort to check and double check the condition....most dont...and then they  send it to you.....easy operation but you end up forever like them....it is very hard to go up another level of brand prestige once you stuck in that kind of bottom hole....but indeed it is quite a lucrative one.....

[dennis.T]

Interesting and serious topic

[wslee]

i think euro 15,000 is about there...but by doing that you are merely slapping your brand on watches made by someone else...with that value, and the fact that customer nowadays are very clever.......it is very difficult to sell the whole 100 unit...will take you about 2 and half years to sell all....15,000 cash stuck in inventories is really suck man....

To start a brand with single model is also difficult, single model single brand is really not attractive to consumer....most consumer will label you as mushroom brand, they scared you will close down anyday and they got no to turn to when they need servicing , spare parts etc......you need to show the world that you are serious (or look serious)...you need quite a number, maybe at lest 5 model to start with.10 if possible....the more the merrier......and each need at least 100 unit....unless you aim to be like Urwek, selling less than 50 watches a year pun ok....at that price la tapi.....if your watch sell for 300k, it will cost you about 200k to make....a single watch....not a good business model unless you really have a bank vault full of cash at your disposal....if not, forget about being urwerk.......

so if you want to sell say at the range of 2k to 8k (mid range) you need good volume so price per unit go down and to make the brand attractive , you need say 5 models....

Assuming that you get the movement from ETA or Selitta, or even Seiko & Miyota.... You need to pay some good cash for the whole lot of movement...., say for 550 unit of movement.....500 movement for actual production of 5 models..., 20 movement for R&D, 10 movement go bust for sure (dont pretend it wont happen....any maufatcuring would have wastage)....and 20 as buffer

You can make the case in malaysia, also the dial , but hands may need help from oversea....china the cheapest, also the lousiest...you pay peanut you got monkey...

for assembly, you need a few good people...you dont need expert, buy you need to train them well..... it is best to hire at least 2 person with real experience in watch assembling or someone who know how to fix movement.....they wont come cheap...total, 4 to 8 in manufacturing line alone...u also need a good acountant cum admin staff (to save cost, multitask is the way) the IT guy to help you build the website and maintain your server, designer, and engineer (or you can be all that and burn yourself)

last but not least, like any other manufacturer...and the one who plant seed of idea on your head, always think that swiss people are so good, rolex is so prestigious,only they can figure out how and how.... that kind of stuff....you need someone really good in telling stories...the marketing people.....and u need to pay them well....also you need to finance their expensive marketing activities....create the hype and buzz....make people believe that this is the real deal...it is so good that nothing else come close...those kind of stuff.....black tie party is almost compulsory...

I say for start up, you need at minimum 300k just to set up the basic operation....u need another 100k to survive the whole year while waiting for your watches to actually sell....and another 100k to finance your marketing team.....this bring you to about 500k....half mill......you work hard....make sure the quality is good , whip your marketing people to tell as much bluff as possible without getting caught (hey even nokia marketing team got caught with their lies recently), and whip them again, and again, and again......chances are you end up being like Bell & Ross.....they started in 1992.....so if you start now, you probably be like them by 2020.....(good year for Malaysia huh?? ) or else, you would close your business by 2015.....it is either that....owh, having said that, if business is good, you should move your operation to Swiss by 2015-16...then 2020 is yours......

or the easy way...you can join the homage fraternity....g****, m*******and the e**y gang....they buy mostly from the same source and near to them...they dont keep stock....if you pay today via ebay/paypal they will buy one fresh model from the factory....which is not a proper factory anyway, just at back of your house kind of operation.....people like g***** take effort to check and double check the condition....most dont...and then they  send it to you.....easy operation but you end up forever like them....it is very hard to go up another level of brand prestige once you stuck in that kind of bottom hole....but indeed it is quite a lucrative one.....

Bro Nazri,

Respect to you!!!! lots of information you have provided. Didnt really know that so much money involved that it can cost just to start up and keep it rolling

It would be nice if we can have Msian company own watch brand just like Azimuth which owned by Singaporean(If im not mistaken)

Let your dream be reality,keep fighthing!!!! 

[tonykpk]

If there is a will there is a way. regards tony.

i think euro 15,000 is about there...but by doing that you are merely slapping your brand on watches made by someone else...with that value, and the fact that customer nowadays are very clever.......it is very difficult to sell the whole 100 unit...will take you about 2 and half years to sell all....15,000 cash stuck in inventories is really suck man....

To start a brand with single model is also difficult, single model single brand is really not attractive to consumer....most consumer will label you as mushroom brand, they scared you will close down anyday and they got no to turn to when they need servicing , spare parts etc......you need to show the world that you are serious (or look serious)...you need quite a number, maybe at lest 5 model to start with.10 if possible....the more the merrier......and each need at least 100 unit....unless you aim to be like Urwek, selling less than 50 watches a year pun ok....at that price la tapi.....if your watch sell for 300k, it will cost you about 200k to make....a single watch....not a good business model unless you really have a bank vault full of cash at your disposal....if not, forget about being urwerk.......

so if you want to sell say at the range of 2k to 8k (mid range) you need good volume so price per unit go down and to make the brand attractive , you need say 5 models....

Assuming that you get the movement from ETA or Selitta, or even Seiko & Miyota.... You need to pay some good cash for the whole lot of movement...., say for 550 unit of movement.....500 movement for actual production of 5 models..., 20 movement for R&D, 10 movement go bust for sure (dont pretend it wont happen....any maufatcuring would have wastage)....and 20 as buffer

You can make the case in malaysia, also the dial , but hands may need help from oversea....china the cheapest, also the lousiest...you pay peanut you got monkey...

for assembly, you need a few good people...you dont need expert, buy you need to train them well..... it is best to hire at least 2 person with real experience in watch assembling or someone who know how to fix movement.....they wont come cheap...total, 4 to 8 in manufacturing line alone...u also need a good acountant cum admin staff (to save cost, multitask is the way) the IT guy to help you build the website and maintain your server, designer, and engineer (or you can be all that and burn yourself)

last but not least, like any other manufacturer...and the one who plant seed of idea on your head, always think that swiss people are so good, rolex is so prestigious,only they can figure out how and how.... that kind of stuff....you need someone really good in telling stories...the marketing people.....and u need to pay them well....also you need to finance their expensive marketing activities....create the hype and buzz....make people believe that this is the real deal...it is so good that nothing else come close...those kind of stuff.....black tie party is almost compulsory...

I say for start up, you need at minimum 300k just to set up the basic operation....u need another 100k to survive the whole year while waiting for your watches to actually sell....and another 100k to finance your marketing team.....this bring you to about 500k....half mill......you work hard....make sure the quality is good , whip your marketing people to tell as much bluff as possible without getting caught (hey even nokia marketing team got caught with their lies recently), and whip them again, and again, and again......chances are you end up being like Bell & Ross.....they started in 1992.....so if you start now, you probably be like them by 2020.....(good year for Malaysia huh?? ) or else, you would close your business by 2015.....it is either that....owh, having said that, if business is good, you should move your operation to Swiss by 2015-16...then 2020 is yours......

or the easy way...you can join the homage fraternity....g****, m*******and the e**y gang....they buy mostly from the same source and near to them...they dont keep stock....if you pay today via ebay/paypal they will buy one fresh model from the factory....which is not a proper factory anyway, just at back of your house kind of operation.....people like g***** take effort to check and double check the condition....most dont...and then they  send it to you.....easy operation but you end up forever like them....it is very hard to go up another level of brand prestige once you stuck in that kind of bottom hole....but indeed it is quite a lucrative one.....

[chrisyen]

I think it is better that u spend ur time with more rich men n politician...
Bcoz without sponsor ur dream will not come true...
Worst is u still need to hire ppl to work for u... (putting their rice bowl at risk)

But I wish u don't get fund from government...
I knew Malaysian, all think other country product better us...
I'm tax payer, so I won't want my money at risk...
Can't blame me... Msia hv too many fail projects...
Proton, perwaja, pempena, NFC....

My advise is u post ur design at wus... Get some positive comments!
They hv a session for this...

N enter some competition ... If u r confidence with it...

[kenixck]

if it boils down to YES / NO.
I would say NO.

pricing is cheap (yes, cheap, not even reasonable) but it is even possible ?
because at the end of day, ppl will ask who are you ? and where you come from ? resume ....

but specs are high-end bro. 

- 2 sen saje -

[mnazri.tan]

hahaha....chris....like i said...this just for fun....no intention to proceed further....

and i am a person who dont believe in govt money / fund...something too good to be true....it must be it....

so this is only me playing with cad software, indulging into fantasy...nothing more....
and the story i tell about how much would it cost....just me estimating numbers base on my other manufacturing project....

but then again....never say never.....but i say highly unlikely.....hehehhe

[chrisyen]

hahaha....chris....like i said...this just for fun....no intention to proceed further....

and i am a person who dont believe in govt money / fund...something too good to be true....it must be it....

so this is only me playing with cad software, indulging into fantasy...nothing more....
and the story i tell about how much would it cost....just me estimating numbers base on my other manufacturing project....

but then again....never say never.....but i say highly unlikely.....hehehhe

U always type alot...
N always confusing...
U say for fun
U say never say never
U say highly unlikely

Is that mean
1. u intended
2. But u think highly unlikely it can happen
3. But u still try

[takashi78]

 

You nailed it Chris!

[sm]

Long time ago someone hatched the idea to ve a made-in-malaysia CAR. The papers consisted of all the merits etc etc , a hughly compelling proposition.
Then all non local cars were slapped w excessive duties.

Please do not ve a made-in- malaysia watches! I stl want those watches not in my stable duty free!

Sm

[mnazri.tan]

 

Simple word - No intention at all....

hahaha....chris....like i said...this just for fun....no intention to proceed further....

and i am a person who dont believe in govt money / fund...something too good to be true....it must be it....

so this is only me playing with cad software, indulging into fantasy...nothing more....
and the story i tell about how much would it cost....just me estimating numbers base on my other manufacturing project....

but then again....never say never.....but i say highly unlikely.....hehehhe

U always type alot...
N always confusing...
U say for fun
U say never say never
U say highly unlikely

Is that mean
1. u intended
2. But u think highly unlikely it can happen
3. But u still try