For me, long time ago is (in order of importance):
1. Tell time
2. Show date
3. Show Day
4. Alarm
5. Stop-watch
6. Hourly time signal
Therefore a G-shock was my choice then.
Nowadays, it is:
1. Tell time
2. Show date (for week days)
3. Alarm (for week days)
Therefore alternate among Swatch, CAT and Seiko.
Weekend either Swatch Scuba 2000 or Poljot.