I feel that if I scratch or ding a beater myself, it's ok. However, if someone else does it, I get mad
The worst part is that you won't be able to say anything. If you do, they'll give you a funny look and say something along the lines of 'It's just a watch'. Annoys me to no end.
I do, however, like to keep my dress watches looking pristine. No point in dressing smart and then coupling it with a beaten-up watch
A well-aged watch is a totally different matter. I love patina and it can make a rather ho-hum watch something to be truly proud of. It shows that the watch has a "pedigree"; a throwback to a time when things were better produced and watches were something to be handed down from generation to generation.
All the best,
Gavin