I agree, IWC is on a different planet to the rest.
TAG...well...one of those "tak heran" brand nowadays....overrated, over priced, over hyped in my opinion. Worse still if they are quartz!!
I just did a count of watches in my safe, 26 TAGS 17 of them quartz , guess My watch collection sucks ... ha ha ha ... But still,replying to this thread, I'd say IWC, but watch is a very persional thing, I have some bell & Ross, overpriced ETAs, but hell, it's my fav. Sinn is just a German case with a 7750. Omega is so common.. jean Rcihard, own movement, so what, no second hand value, Rolex is a rolex, blah blah blah.... this and that lah ...actually the only question you should ask is, " Do you Like it?"