So its these ADs' games after all. Might as well jz shut down shop and change biz model to bulk distributors. Theres no value in being an AD like this
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To be clear, I am not an AD nor related to one.
If you were the AD, you'd think differently. You have sales targets set by suppliers/brands. You cannot sell what you want only what is assigned to you by the source.
A decade ago, you had to sit on stock and work hard and give discounts to persuade consumers to buy the watches.
Now, people are knocking on your door every day to ask about 4 or 5 particular models. Those DJ that are 20% and still sat in displays are now snapped up at RRP. Solid gold sports models are moving as well and people will buy if you give 10% off when nobody wanted them even if you offered 25% a decade ago.
Everyone wants to buy your cheap stainless steel and less people want to buy the solid gold ones. You can see one of the posts here someone offered the 326933 but he prefer the 326934.
Things are getting better for the AD in terms of ROLEX but the other brands are still sitting there. After you browse the ROLEX area, go see all the stock sitting in the OMEGA, B&R, Hublot, JLC, Cartier ..... and maybe you can see why AD need to use the hot stock to move the dead stock.