@AbbasHabshee, unfortunately it has everything to do with the weakening local currency.
A brief historical lookup doesn't make for good reading:
1st Dec 2016 - 1 Swiss Franc = MYR 4.4
1st Jun 2016 - CHF 1 = MYR 4.2
1st Dec 2015 - CHF 1 = MYR 4.1
1st Jun 2015 - CHF 1 = MYR 3.9
1st Dec 2014 - CHF 1 = MYR 3.6
Basically it had weakened over 20% against the Swiss Franc over the previous 2 years to the price increase. Great if you are work abroad and come here to buy a Watch, unfortunately not if you work locally.
@mathiaswatch, prices quoted tax free at the airport
