IMHO, initial demand is because its a first real watch company that is making a smartwatch (as opposed to handphone companies making smartwatches). But IMHO it will never beat a real mechanical watch. A mechanical watch you keep for years and years. What happens to Tag Conected when in end 2016 they come out with Tag Connected 2 (with better graphics?) and end 2017 they come out with Tag Connected 3 (with better speakers?). Do you still love your Samsung Gear now that Gear 2 is out? Do you still love your Pebble now that Apple Watch is out?