I always loved the chronograph. In-house chronographs are expensive and time consuming to build, which is why a lot of company's tend to just use the Valjoux 7750 movement and forgo building their own chrono movements. So if you can find a watch that has an in-house chrono, well worth it to me!
Obviously, movements are important from my pov. Some people couldnt care less. But if that's the case, why buy expensive watches? Might as well go for a cheap brand that creates nice cases but sticks in ETA movements...