What is your personal taste i.e. you like complications, chrono, marine, aviation, minimalist etc. Or just plain rojak? Price comes second. And don't worry about build quality, even the most expensive watch if you keep dropping on the floor can kaput.... unless you go for G-Shock

if you have not notice, some of the sifu here do have some form of design inclination, what is yours? To know this is to know yourself, peace.
since Iam a minimalist, i won't go for both, both are great companies, i'll go for a different design.
Peace.