IWC ==> for he who prefers to be early (because watches from the Inaccurate Watch Company often run fast)
Panerai ==> for he who is fashionable and has leather fetish. If he is just fashionable, DKNY and Swatch plastic watch will be the preferred choice.
Rolex ==> for he who is status conscious but also wants his watch to run accurately with minimal fuss for a looooooong looooong time but finds a CASIO or SEIKO too plebeian.
Omega ==> for the Neil Armstrong and 007 wannabes and since 2013......Mr. Magneto from X-men.
Tag Heur ==> for fans of Brad Pitt and Lewis Hamilton and those who want a Seiko chronograph movement in a swiss branded watch.
Here's some of my take:Patek Phillipe ==> For those who use their children as excuse to wear a house on his wrist
Rolex ===> For those who wants everyone to know that they made it in life
Omega===> For those who wants almost everyone to know that they made it in life
(rolex and omega statement above is borrowed from somewhere I read, just couldn't find the link)
AP ===> For those who value steel as much as gold (or oak for the matter), and don't like anything too polished.
IWC ===> I can't beat Enkidu's statement there...
JLC===> For those who think they deserve a real watch and chuckle at everything else... (bloody snobs)...
B&R===> Can be renamed to Bold & Radical
Panerai === > For those who can be more excited about straps than the watch itself.
Piaget === > Just one word: Anorexia
Richard Mille ===>When telling time is not as important as looking at all the cool shit in the watch.
I'll not spare the German BrandsALS ===> They put together a watch, it works, and then take it apart, make it pretty, reassemble it back again, and they charge twice the workmanship, brilliant!
Glashutte Original ===> Well, at least you're on your way to ALS... almost...