1. Zenith: In house movements, great design again (after some pretty awful years), high quality, and good name recognition. Not Cheap- but it offers the same level of refinement as others that charge much much more.
2. Nomos: Same as above. In house, great design and pretty unique, very high quality. Not a great name recognition, but I don't see much of anything to compare at this price level.
3. Hamilton and Tissot: Base ETA movements, but they cost less than others (FC, ML, BM, B&R, ect ect) offering basically the same movements for much more. The design is solid and the quality and brand recognition is great.
JLC, Rolex and IWC are superb watches, but not great 'value'. Rolex makes a million watches a year and they cost a lot. They are great. But they are no great deal. IWC or JLC are very very expensive. They both offer great products (and I want one), but they are priced at a premium - no 'value' there.
At the other end Swatch and Casio are cheap- but they compete with lots of lots of others that are also cheap- you don't get better value than others in the same class.
To me value is getting much more than what is offered by competitors at the same or a lower price.