Why is panerai so famous?

[ndtaan]

I think my vote for 2013 Post of the Year is going to be decided soon...
Some brands have the uncanny knack of bringing out very strong emotions in people, in all forms.....

Strong emotion is ok. But calling other members obtuse which means stupid is more serious. Surprise mwf allows this kind of behavior  maybe enkidu and dpkong are ok with it but mods must take a stand. If this hapened in one of those international forums all hell will break loose oredi...

I fully agree with that.

name calling and sarcastic remark should be avoided,after all everybody is entitle to their opinion.That's what forums are all about. 

[fireken]

The short and simple answer to the question in this topic is: Panerai is so famous due to the marketing genius of Richemont since its acquisition in 1997. Prior to that, Panerai was also famous and popular, but to a niche group of watch enthusiasts. Richemont essentially made it famous and popular in the global scene. No doubt, Stallone played his part too. It was Richemont that expanded distribution and product line-up. Lately Panerai is investing in own manufacture movement too to be synonymous with a true watchmaker.

Tracing back its 150 years or so history, Panerai made instruments for the Italian navy, which included wristwatches that can stand the rigours of navy use. But it was never a watchmaker per se. Hence you see some Panerai models where Rolex made the movements, case and crown. Some of its custom and limited production for specific requirements of the navy has now been monetised and reissued as sought after limited editions.

No doubt, the heritage and history of Panerai was interesting and significant, and the reason why a brand story can be built around it so successfully. You see others branding similarly, like Bell & Ross and Bremont, but not to the level of passion and enthusiasm that only one with Italian roots can.

Very well sum up.. So in the end, it is the good marketing strategic with include some history that make brand what it current today... Even i don't really admirer the brand or its model, but i do understand when you have one of your favorite actor/actress wearing it and it look great... it tend to poison you to get one as well

[windstruckk]

It has a standalone DNA. From far you would already have known it's a PAM.

Its simple, elegant and matured image caters well for working professional's taste. My all time favorite 

[sm]

I would say well known instead of famous.

Reasons: all of the above cos people buy for various reasons.
Make no mistake, Say what you want, Pam is right up there.

A case study on brand building and keeping your supporters fire burning.
I am not a Panerai fan though I have one pc (disposed another), it doesnt stop my admiration for their good efforts all round. Lets call a spade as such instead by other names.

Sm

[swleong]

It has a standalone DNA. From far you would already have known it's a PAM.

Standalobe DNA or Stallone DNA? 

[Timeless]

IMHO, is all about marketing strategy that's why the supply/demand are growing tremendously.