Why is panerai so famous?

[Enkidu]

More at fault would be cash-rich buyers who know nothing about watches and were recommended to buy them by sellers. Advertising is good eh?

If you are presenting this as fact, I'd like to see some real marketing research info to back this up. It's just an opinion on your part, albeit a common one held against "brand x" you are prejudiced against. This canard by the way does not reflect on the merit (or the lack of) of the watch itself. I've heard the same applied to Rolex.

In fact, this accusation can be leveled at about just every mass marketed luxury brand.

Whether Donald was presenting his statement as a fact or just his opinion, it does not really matter. He was presenting it as a watch hobbyist and surely that in itself is good enough for this site, which is primarily a site for watch hobbyists. Real marketing research? Ahem, ahem...I think you are on the wrong site buddy.... 

In any case, I believe Donald was just adding to what Chris was writing. Don't believe he was referring to any specific brand.

[harkensng]

More at fault would be cash-rich buyers who know nothing about watches and were recommended to buy them by sellers. Advertising is good eh?

If you are presenting this as fact, I'd like to see some real marketing research info to back this up. It's just an opinion on your part, albeit a common one held against "brand x" you are prejudiced against. This canard by the way does not reflect on the merit (or the lack of) of the watch itself. I've heard the same applied to Rolex.

In fact, this accusation can be leveled at about just every mass marketed luxury brand.

Whether Donald was presenting his statement as a fact or just his opinion, it does not really matter. He was presenting it as a watch hobbyist and surely that in itself is good enough for this site, which is primarily a site for watch hobbyists. Real marketing research? Ahem, ahem...I think you are on the wrong site buddy.... 

In any case, I believe Donald was just adding to what Chris was writing. Don't believe he was referring to any specific brand.

  well said

[STT1987]

More at fault would be cash-rich buyers who know nothing about watches and were recommended to buy them by sellers. Advertising is good eh?

If you are presenting this as fact, I'd like to see some real marketing research info to back this up. It's just an opinion on your part, albeit a common one held against "brand x" you are prejudiced against. This canard by the way does not reflect on the merit (or the lack of) of the watch itself. I've heard the same applied to Rolex.

In fact, this accusation can be leveled at about just every mass marketed luxury brand.

Whether Donald was presenting his statement as a fact or just his opinion, it does not really matter. He was presenting it as a watch hobbyist and surely that in itself is good enough for this site, which is primarily a site for watch hobbyists. Real marketing research? Ahem, ahem...I think you are on the wrong site buddy.... 

In any case, I believe Donald was just adding to what Chris was writing. Don't believe he was referring to any specific brand.

  well said

As watch hobbyists we are all better served by real information. Not innuendos, falsehoods, half truths, exaggerations and outright biased opionions masquerading as "fact". But this is the internet, feel free to distort whatever I have stated to serve whatever agenda you have in mind.... Buddy... ( <--- sarcasm pointer for the obtuse)

[harkensng]

More at fault would be cash-rich buyers who know nothing about watches and were recommended to buy them by sellers. Advertising is good eh?

If you are presenting this as fact, I'd like to see some real marketing research info to back this up. It's just an opinion on your part, albeit a common one held against "brand x" you are prejudiced against. This canard by the way does not reflect on the merit (or the lack of) of the watch itself. I've heard the same applied to Rolex.

In fact, this accusation can be leveled at about just every mass marketed luxury brand.

Whether Donald was presenting his statement as a fact or just his opinion, it does not really matter. He was presenting it as a watch hobbyist and surely that in itself is good enough for this site, which is primarily a site for watch hobbyists. Real marketing research? Ahem, ahem...I think you are on the wrong site buddy.... 

In any case, I believe Donald was just adding to what Chris was writing. Don't believe he was referring to any specific brand.

  well said

As watch hobbyists we are all better served by real information. Not innuendos, falsehoods, half truths, exaggerations and outright biased opionions masquerading as "fact". But this is the internet, feel free to distort whatever I have stated to serve whatever agenda you have in mind.... Buddy... ( <--- sarcasm pointer for the obtuse)

Chill bro. Everyone is entitled to his or her own opinion. No need to use such heavy words...

[JOS2012]

I think my vote for 2013 Post of the Year is going to be decided soon...
Some brands have the uncanny knack of bringing out very strong emotions in people, in all forms.....

[Enkidu]

Some brands have the uncanny knack of bringing out very strong emotions in people, in all forms.....

Joseph, I'd like to see some real marketing research to back up your assertion...

[JOS2012]

errrrrr...it wasn't an assertion merely my humble observation which cannot be backed by facts..
If I have to, I'll retract it but dun expect a newspaper apology.....
I dun like tangling with legal eagles...or sharks literally (I'm a scuba diver, you see) no implication meant or you expect another retraction..

Some brands have the uncanny knack of bringing out very strong emotions in people, in all forms.....

Joseph, I'd like to see some real marketing research to back up your assertion...

[dpkong]

More at fault would be cash-rich buyers who know nothing about watches and were recommended to buy them by sellers. Advertising is good eh?

If you are presenting this as fact, I'd like to see some real marketing research info to back this up. It's just an opinion on your part, albeit a common one held against "brand x" you are prejudiced against. This canard by the way does not reflect on the merit (or the lack of) of the watch itself. I've heard the same applied to Rolex.

In fact, this accusation can be leveled at about just every mass marketed luxury brand.

Whether Donald was presenting his statement as a fact or just his opinion, it does not really matter. He was presenting it as a watch hobbyist and surely that in itself is good enough for this site, which is primarily a site for watch hobbyists. Real marketing research? Ahem, ahem...I think you are on the wrong site buddy.... 

In any case, I believe Donald was just adding to what Chris was writing. Don't believe he was referring to any specific brand.

  well said

As watch hobbyists we are all better served by real information. Not innuendos, falsehoods, half truths, exaggerations and outright biased opionions masquerading as "fact". But this is the internet, feel free to distort whatever I have stated to serve whatever agenda you have in mind.... Buddy... ( <--- sarcasm pointer for the obtuse)

I seem to have missed the part in the Forum Rules which say that our posts must only be facts based on "some real marketing research".

Whatever, I'm going to take the advice in your signature and stop arguing about this ( <--- sarcasm pointer as well )

  

[harkensng]

I think my vote for 2013 Post of the Year is going to be decided soon...
Some brands have the uncanny knack of bringing out very strong emotions in people, in all forms.....

Strong emotion is ok. But calling other members obtuse which means stupid is more serious. Surprise mwf allows this kind of behavior  maybe enkidu and dpkong are ok with it but mods must take a stand. If this hapened in one of those international forums all hell will break loose oredi...

[TheHobbit]

It looks like any discussion with regards to this particular brand always leads down the same road. We appreciate that there are those who don't like the brand and as there those that like the brand but perhaps we can all take a step back, take a deep breath and answer the OP question and not get personal. We are all adults here and lets not turn this into some playground fight.

[Enkidu]

I think my vote for 2013 Post of the Year is going to be decided soon...
Some brands have the uncanny knack of bringing out very strong emotions in people, in all forms.....

Strong emotion is ok. But calling other members obtuse which means stupid is more serious. Surprise mwf allows this kind of behavior  maybe enkidu and dpkong are ok with it but mods must take a stand. If this hapened in one of those international forums all hell will break loose oredi...

No problem, Harken. Let's not make an issue out of it. After nearly 20 years in my profession, the skin gets rather thick. In fact I did not even realise it until you mentioned it. Perhaps a bigger sarcasm pointer is needed!! 

Add: Hey Hobbit, since you appear to be an old hand when it comes to this famous brand, care to recommend a nice model for a sceptic like me? What do you think of the PAM00512 as a dress watch? 

[dpkong]

I think my vote for 2013 Post of the Year is going to be decided soon...
Some brands have the uncanny knack of bringing out very strong emotions in people, in all forms.....

Strong emotion is ok. But calling other members obtuse which means stupid is more serious. Surprise mwf allows this kind of behavior  maybe enkidu and dpkong are ok with it but mods must take a stand. If this hapened in one of those international forums all hell will break loose oredi...

No problem, Harken. Let's not make an issue out of it. After nearly 20 years in my profession, the skin gets rather thick. In fact I did not even realise it until you mentioned it. Perhaps a bigger sarcasm pointer is needed!! 

Add: Hey Hobbit, since you appear to be an old hand when it comes to this famous brand, care to recommend a nice model for a sceptic like me? What do you think of the PAM00512 as a dress watch? 

Recommend you take the 532 instead. Having "Paneristi Forever" on your wrist may help soften you... to make you less "obtuse"

 

[terrenceterrence]

i nominate this as the post of the year 

I think my vote for 2013 Post of the Year is going to be decided soon...
Some brands have the uncanny knack of bringing out very strong emotions in people, in all forms.....

Strong emotion is ok. But calling other members obtuse which means stupid is more serious. Surprise mwf allows this kind of behavior  maybe enkidu and dpkong are ok with it but mods must take a stand. If this hapened in one of those international forums all hell will break loose oredi...

No problem, Harken. Let's not make an issue out of it. After nearly 20 years in my profession, the skin gets rather thick. In fact I did not even realise it until you mentioned it. Perhaps a bigger sarcasm pointer is needed!! 

Add: Hey Hobbit, since you appear to be an old hand when it comes to this famous brand, care to recommend a nice model for a sceptic like me? What do you think of the PAM00512 as a dress watch? 

Recommend you take the 532 instead. Having "Paneristi Forever" on your wrist may help soften you... to make you less "obtuse"

 

[sm]

Why is Pam famous? I like this thread.

Imo:
1. It fills the gap for ppl wanting somethin rugged & loud w/o having to pay top $
2. It kinda level the playing field - no one can boasts having to know Pam longer than another cos its 're-introduction & re-positioning' is relatively new
3. Mostly metal w/o frills, no stones or solid gold(afew exception)
4. For 20k or rest, beautiful packaging w tools & straps. A enigmatic history.
5. Add-on accessories. So same watch but diff variants
6. A great bonding among fans. Many forums w enthusiatic members.
7. Underdog- trying to take on the Goliaths. E'ry one loves a fairy tale.
8. Mechanism aside - strong DNA and easily recognisable
9. The emergence of gen Y, internet, smartphone n Pam
10. The brilliant minds at Richemont.

Seriously, love loathe or nonchalant, Panerai is the marketing success story.

Sm

[takashi78]

Nah...Enkidu's wrist calls for this!






I can imagine Enkidu with a cigar...oh so stylo...

[dpkong]

But first, he needs to practice his "I'll be back" and "What I want, is what everybody wants"

 

[Enkidu]

i nominate this as the post of the year 

The trophy will change a little this year....It's only October tomorrow. This will be awarded on Christmas Day 2013. 

[Enkidu]

Recommend you take the 532 instead. Having "Paneristi Forever" on your wrist may help soften you... to make you less "obtuse"

 

I'll be happier if it makes me less obese.

[dpkong]

Come to Kuching for FREE seafood. NO calories there!

And TT was voting for post of the year. Your trophy should be reserved for the first MWF member to post a thread with an incoming wrist shot of a 532.

[TheHobbit]

What do you think of the PAM00512 as a dress watch? 

The PAM00512 is a nice watch but it is 42mm. I like the size and the design. The movement is not to bad either. The only issue is if you can live with the lack of minute markers and the ecru lume. And of course other paneristi asking you why 42mm and not the 47mm, not realizing how silly some of them look with 47mm watches on their wrist. I have an 8 inch wrist and at best I can carry the 44mm luminor and the 45mm radiomir. Nothing bigger, I tried.

If you don't like the 1940 case design, and still want to maintain the 42mm size, there is the PAM00337 or PAM00338. Basically same watch, different material, with the PAM00337 in stainless steel and the PAM00338 in titanium.

If you want the minute markers, and at 42mm, you are left with the PAM00523. But it is white dial, with date and 42mm. Not really the DNA of Panerai. But I like it. I started with the PAM00003 and still have it.

As for the PAM00532, I like it, minus the case back inscription, which is rather cheesy. But the rest of the watch is great. Sadly it's 47mm and 9,200 Euro. At the price range, there are other options, other brands to look at.

Hope that helps.

[Enkidu]

What do you think of the PAM00512 as a dress watch? 

The PAM00512 is a nice watch but it is 42mm. I like the size and the design. The movement is not to bad either. The only issue is if you can live with the lack of minute markers and the ecru lume. And of course other paneristi asking you why 42mm and not the 47mm, not realizing how silly some of them look with 47mm watches on their wrist. I have an 8 inch wrist and at best I can carry the 44mm luminor and the 45mm radiomir. Nothing bigger, I tried.

As for the PAM00532, I like it, minus the case back inscription, which is rather cheesy. But the rest of the watch is great. Sadly it's 47mm and 9,200 Euro. At the price range, there are other options, other brands to look at.

Thanks. Advice noted. IMHO, 42mm is just perfect considering the 512 appears rather thin. Lack of minutes markers is also fine since this looks more like a dress watch. No worries about the Paneristis too; our paths do not converge. You are right about watches being too large. My 46mm 3236 Inge is already far too large for my 8 inch wrist though it's not uncomfortable to wear. Besides the silly look, wearing a watch that's too large also raises the centre of gravity so you have a higher chance of falling flat on your face and damage your brain when you are not careful on the stairs... . OK, best to avoid these.

Hmmmm.....I just read about the PAM532 this morning. Well, look at the bright side. At least someone had the good sense to just stop there and not add "bro, u earn my full respect. I salute u" or something just as meaningless onto the caseback. 
 

[Empty Tree 8]

I'm STILL really happy the Condor is nowhere to be sighted....phew......

[euclidorus]

The short and simple answer to the question in this topic is: Panerai is so famous due to the marketing genius of Richemont since its acquisition in 1997. Prior to that, Panerai was also famous and popular, but to a niche group of watch enthusiasts. Richemont essentially made it famous and popular in the global scene. No doubt, Stallone played his part too. It was Richemont that expanded distribution and product line-up. Lately Panerai is investing in own manufacture movement too to be synonymous with a true watchmaker.

Tracing back its 150 years or so history, Panerai made instruments for the Italian navy, which included wristwatches that can stand the rigours of navy use. But it was never a watchmaker per se. Hence you see some Panerai models where Rolex made the movements, case and crown. Some of its custom and limited production for specific requirements of the navy has now been monetised and reissued as sought after limited editions.

No doubt, the heritage and history of Panerai was interesting and significant, and the reason why a brand story can be built around it so successfully. You see others branding similarly, like Bell & Ross and Bremont, but not to the level of passion and enthusiasm that only one with Italian roots can.

[davidtth]

The short and simple answer to the question in this topic is: Panerai is so famous due to the marketing genius of Richemont since its acquisition in 1997. Prior to that, Panerai was also famous and popular, but to a niche group of watch enthusiasts. Richemont essentially made it famous and popular in the global scene. No doubt, Stallone played his part too. It was Richemont that expanded distribution and product line-up. Lately Panerai is investing in own manufacture movement too to be synonymous with a true watchmaker.

Tracing back its 150 years or so history, Panerai made instruments for the Italian navy, which included wristwatches that can stand the rigours of navy use. But it was never a watchmaker per se. Hence you see some Panerai models where Rolex made the movements, case and crown. Some of its custom and limited production for specific requirements of the navy has now been monetised and reissued as sought after limited editions.

No doubt, the heritage and history of Panerai was interesting and significant, and the reason why a brand story can be built around it so successfully. You see others branding similarly, like Bell & Ross and Bremont, but not to the level of passion and enthusiasm that only one with Italian roots can.

very well said, sum up everything in short 

[dennis.T]

Bell & Ross and Bremont don’t have quick release system or conventional 1.6mm screw driver system… that's why they failed..
no offense to Bell & Ross and Bremont brand and fans..
I like Bell & Ross too but haven’t own one yet because it look too big on my wrist even with those 42mm model..