Everyone has a different take on watches..
some treat it as a fashion accessory as they argue that you can check for accurate time from your hp, hence they like watches like Grisogono, van Cleef & Arpels, Jacob & Co, etc,
some for its technical wizardry e.g. double tourbillon, fusee and chain, remontoir, sidereal of time, etc even though the watches may not be as super accurate as a pure chronometer like Richard Lange...
some for social status to mix with the right crowd....so the latest in thing brand will have to do...
Although I love aesthetically beautiful watches from simple 2 handed to complex perpetual calendars as well as the watch having strong design basics (Bauhaus/Zen, golden ratio, fiobacci, etc), I would junk any watch that cannot be regulated to better than + 6 or -3 per day. In my case, form must follow function and not for fashion's sake alone. Form over substance has no place for me. Why pay 5 figures for a branded watch that can't keep good time. May as well buy one of those fashionista brands that actually look trendy and fashionable but fitted with unregulated Miyotas, ETAs at a base 3 to 4 figures. Otherwise wear a Cartier bracelet that looks even more beautiful and elegant..