As this watch is not Made In Germany, it will be shifted to the relevant sub forum
Plse refer to info sourced from Hodinkee
SevenFriday was officially founded in May 2012 by Daniel Niederer, though he had already been working on product and brand development for more than a year and a half prior to the official launch.
The dial clearly says "Zurich" between 3 and 4 o'clock, which we do find a bit misleading. As mentioned above, a Japanese Miyota movement powers the P1, and speaking with Mr. Niederer himself we found out that none of the components are actually made in Switzerland. Parts are sourced from a variety of suppliers around the world and the SevenFriday watches themselves are assembled in Hong Kong and China.