my personally thinking
if you all want to do a watch project, i rather maybe chrisyen you find some kaki maybe 1-4
then just 4 of you who really into it, then you all come out you own design then make it watch out.
the quantity out maybe will be alot let say 100pcs, then sell it
maybe in the MWF merchant maybe you can make a special mark representing this watch, i think if the price reasonable and it unique there will always some supporter in MWF will buy from you, then you will recover back your money.
i will call this putting your own interest into business. you got your interest and dream come true, you earn money.
actually you can do it on your own, think about it.
it very hard complicated if doing in group, many decision many opinion that why u say so many watch project fail.