really going OT...
1. property market in Malaysia is grossly over-speculated especially in the Klang Valley.
2. cars in Malaysia cost much more than EU because of "taxes"
now, back to watches.
Rolex does not need to spend more money to make nice, expensive boxes because their watches will sell even if it came in a plastic case. Oh wait a minute, it DOES come shipped in a plastic case...
Now if I were a manufacturer and I know my products will sell even if the packaging was cheap and I saved money on it, why wouldn't I do that? In the end, it's the bottom line that counts, not the rants of a very, very small percentage of buyers.
For you to construe that "most people, after paying so much (note 1) for a high-end watch (note 2), anything that comes with the watch should be of equal quality" is quite far from the truth. I believe many buyers aren't interested in the boxes at all.
- Note 1 - Cost is relative. You may consider RM20k+ as expensive. Some might not.
- Note 2 - Rolex is high-end only to some people. Others think of AP, PP, VC, ALS, RM etc as high end and Rolex as a mid-range.
Now, while I can understand you may be quite unhappy with the quality of recent Rolex boxes (which I do find to be cheaply made as well), know that Rolex will do nothing about it as long as their watches sell they way they do.
And I for one will not spend money to buy a Rolex box, damaged or pristine.