I'm fine with homage watches but not fakes. Definitely stealing, definitely cheating and worst still it definitely shows how shallow the character of the wearer.
Nothing wrong buying cheaper alternatives but don’t buy one with fake brands as it would put the buyer in the same side as the pirate. Why? The buyer is buying because he wants people to THINK he/she has the original. In my book that’s cheating, plain and simple.
Society is too brand conscious. We should be product conscious.