Folks,
Allow me to dispense my two cents comment. Guilty, I am a by product of heavy Swiss made marketing, so much so, I initially have the impression, even a branded quartz will still be better than a Japs automatic. I started off with some quartz, and finally landed with my first Frederique Constant automatic few months ago. Well built and I like it very much, till last week. Seiko to me, is nothing but another Casio, seriously, look at the way they market their product, in Malaysia in particular. They did not put much emphasis on automatic calibre, many were rather fashionable watch with associate celebrity ambassador. Is this what a quality marketing about ? Oh yes, it works for the mass market, not so for the enthusiast.
I took some time to understand the good old Seiko 5, and eventually bought two military style watch, one for me, another of the same for my wife. We both were surprised when we compare the seiko with our Swiss made automatic and quartz. Impressive. Even more impressed with the relative affordable price, I call it cheap !
I wouldn't blame so much on the company or marketing. Believe it or not, it is really up to the customer and how they perceived time. To each to its own good.