my experience on the U1 is good....good customer relation, watch was okay, overall cheaper than local AD
but do consider was DC said..its still a risk....and there are advantages in buying over the counter..
for me, i went online because..
1-it was a brand new Sinn....after reading forums, i sort of know..the Sinn quality can be trusted.
2. i dont need to hold and feel the watch...was in love with the U1 for many many months
3. Euro was dropping...and priced got cheaper by few hundred RM since last year due to stronger RM..

4. i was chatting with the online sales rep...and he told me Sinn will increase price in September...i just checked the price online...they did.....
so, its up to you bro....