You got it spot-on, Yoda. I seemed to have been bitten by the Tudor bug and yesterday, went to take a look at their Heritage series (again) and my newfound-interest in the Pelagos, and the pricing have been adjusted upwards. However, they were also giving discounts to part-mitigate the price increase, although they were quite firm on the BB burgundy red being their best-selling model. Supposedly, the Reds were being sold within a week of display so only new stocks, so minimal reduction applicable.