I do agree that Rolex could be expensive for what it is but I could also easily say that Liv watches are extremely expensive for what it is too. Putting aside the fact that a Rolex is far far superior in every department compared to a Liv watch, a Rolex will also retain its value whilst you will probably struggle to sell your Liv watch for even half its asking price if you decide to flip it. I guess Liv should not be even mentioned with the same breath as a Rolex or even Tag Heuer. These brands have built a reputation and a tradition that is beyond a start-up. IMHO, the Liv design is way too funky and you will grow tired of it eventually. So, to answer your question, it is a definite No for me. I would rather spend RM3k or less on a Seiko Diver (turtle, samurai, etc) or if you prefer Swiss, something from the Longines Heritage line. Buy it only if you really love the design but don't have grand allusions that it will someday be a Tag Heuer or you bought a Rolex on the cheap.