The alternative to Rolex, is also Rolex, but older model Rolex (pre-super case, pre-maxi dials, pre-ceramic, non-vintage sports models).
Those older models are having the same brand values, much easier on the price, retain values, equally robust, easier to service, and some said "better looking" than the new models.
Yes, some would say the quality of the modern Rolex especially on the bracelet, movements, bezel are much improved compared with the older models, but heck, those improvements don't justify paying 2 folds or more of the MSRP in grey market.