Interesting debate, if I remembered correctly, watching one of the HK movie, the dialogue go like this
Ma chai : "Taiko, are you searching for something"
Taiko : "Looking for my Gold Rolex"
Ma chai : " but we need to go now, the big boss is waiting"
Taiko : "Are you nut? without the Gold Rolex, how to match my Gold Necklace, ring and shoe; faster go and search, if cant find, you guys all no need to stand already"
So, someone will treat it like a jewelry, some will think it is for status, so it is really up to individual how you treat your watch. If you love it, you treat it like your friend....
Just my 13 cents