Hi Terrence,
That's a good read. Thanks for sharing.
As far as the emerging Asian market is concerned, Rolex has been sitting on its laurels for far too long. It's probably a good thing that the Board of Directors woke up and replaced the old CEO last year. Let's hope the new CEO Bruno Meier has a few tricks up his sleeves to boost Rolex's image in the Chinese and Indian market. Since the departure of Heiniger, there have been some encouraging signs that Rolex is beginning to make its moves in Asia. Below are some articles pertaining to Rolex's big relaunch in Beijing China at the end of 2009:
However Rolex's sponsorship choices leave much to be desired. Here you can see that instead of engaging Zhang Ziyi (which is currently Omega's hottest Chinese Ambassador) Rolex seem to have settled for another Zhang:
Rolex Meets Chinese Cinema: Zhang Yimou Chosen As Rolex Art Sponsorship Mentor 
(Can you imagine anyone being inspired by the elderly Zhang to buy a Rollie? I certainly wouldn't base my Rolex purchasing decision on this guy!!)
I'm taking the optimistic view that Rolex, despite its late entrance into the Asian Party, will have a fighting chance to keep the Crown on its head.
