Malaysia Watch Forum

Main Forums => General Discussion - Modern Watches => Topic started by: terrenceterrence on June 26, 2010, 02:29:03 AM

Title: No wonder i see so many Mainlanders outside Omega
Post by: terrenceterrence on June 26, 2010, 02:29:03 AM
Found this article.

A good read and Omega have been doing their homework in the China market. I would not be surprised if they are selling well in India too with all the Indian actors as spokesperson.

http://www.businessweek.com/news/2010-03-18/rolex-s-swiss-watch-hegemony-threatened-by-omega-update1-.html?chan=autos_special+report+--+luxury+watches+2010_special+report:+luxury+watches+2010 (http://www.businessweek.com/news/2010-03-18/rolex-s-swiss-watch-hegemony-threatened-by-omega-update1-.html?chan=autos_special+report+--+luxury+watches+2010_special+report:+luxury+watches+2010)

will it ever surpass Rolex? hmmmmm food for thought
Title: Re: No wonder i see so many Mainlanders outside Omega
Post by: danny on June 26, 2010, 09:03:55 AM
Hi Terrence,
That's a good read. Thanks for sharing.

As far as the emerging Asian market is concerned, Rolex has been sitting on its laurels for far too long. It's probably a good thing that the Board of Directors woke up and replaced the old CEO last year. Let's hope the new CEO Bruno Meier has a few tricks up his sleeves to boost Rolex's image in the Chinese and Indian market. Since the departure of Heiniger, there have been some encouraging signs that Rolex is beginning to make its moves in Asia. Below are some articles pertaining to Rolex's big relaunch in Beijing China at the end of 2009:



However Rolex's sponsorship choices leave much to be desired. Here you can see that instead of engaging Zhang Ziyi (which is currently Omega's hottest Chinese Ambassador) Rolex seem to have settled for another Zhang: Rolex Meets Chinese Cinema: Zhang Yimou Chosen As Rolex Art Sponsorship Mentor (http://www.jingdaily.com/en/culture/rolex-meets-chinese-cinema-zhang-yimou-chosen-as-rolex-art-sponsorship-mentor/)  ??? ??? ??? (Can you imagine anyone being inspired by the elderly Zhang to buy a Rollie? I certainly wouldn't base my Rolex purchasing decision on this guy!!)

I'm taking the optimistic view that Rolex, despite its late entrance into the Asian Party, will have a fighting chance to keep the Crown on its head.

 :Cheers:
Title: Re: No wonder i see so many Mainlanders outside Omega
Post by: terrenceterrence on June 26, 2010, 02:45:18 PM
I guess Rolex is still holding on steadfast to it's tag line "A Crown for every achievement"

thus they would only sponsor "prestigious" personalities and tournaments/events.

Somehow i feel Omega is the Nike of the horology world. I would love to get a Railmaster but somehow i feel i am paying and sponsoring the fat endorsement deals of George Clooney, Nocole Kidman and etc.....

That is what annoys me the most. they are not really justifying their overnight increase in price..just because they wanna compete with Rolex on the same turf.

Title: Re: No wonder i see so many Mainlanders outside Omega
Post by: Samajaya168 on June 27, 2010, 11:18:09 AM
both are good brands, im proud to own both the brands and also the time piece mention in all those featured articles  ;D