Rolex nvr bother bout selling history, so they nvr market that way, but is that mean pam hv more history than Rolex?
Rolex sells experience. What I mean is experience where actual watch put to actual use. And a lot of real people experience. Don't need to elaborate further. From climbers, navy pilots, swimmers, actors, singers, cyclists, religious leaders, politicians, generals, guerilla fighters, presidents, mobs, gangsters and these are famous people. Thus a ready association can be made when u wear one. Crap, Rolex does cover the whole world.