Malaysia Watch Forum
Main Forums => General Discussion - Modern Watches => Topic started by: rogerckt on October 06, 2016, 09:41:55 AM
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Why Zenith watches isn't a HOT brand in Malaysia?
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Depending on how u define hot.
If u define hot as in every tom, dick and harry has one, then yes. It's not hot.
My opinion is the brand is missing something with mass appeal. Ppl who buys a Zenith normally know what they are getting into.
Others rarely take the time to find out.
So, to each his own.
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I found that Malaysian are more towards mass appeal. Easy for them to flip
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if they take out the star logo then i like
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Zenith watch is big but not so macho.
So people tend to buy Panerai for big and macho watch.
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Zenith watch is big but not so macho.
So people tend to buy Panerai for big and macho watch.
Exactly my point.
Ppl do not buy Zenith watches to be macho.
Like I said, ppl who buy a Zenith watch knows what they are buying...
IMHO, the new Zenith Elite Classic is good value.
Doesn't look out of place next to a JLC moonphase or an AP Jules Audemars.
I still think they need a decent sized sports watch or dive watch.
Not those 45.5mm monstrosity they are offering now...
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Maybe got something with brand image .. Not much advertising n market positioning of zenith is unknown
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Maybe got something with brand image .. Not much advertising n market positioning of zenith is unknown
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Agree. It does not have aggressive marketing advertisement, and it's rank was put below Hublot (in which is seriously terribly wrong).
The most tarnishing harm done to Zenith is some Zenith watches are using Selita movement. :o!?!
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Maybe got something with brand image .. Not much advertising n market positioning of zenith is unknown
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Agree. It does not have aggressive marketing advertisement, and it's rank was put below Hublot (in which is seriously terribly wrong).
The most tarnishing harm done to Zenith is some Zenith watches are using Selita movement. :o!?!
The last sentence can't be right? As far as I know Zenith have their own in house movement. In fact Rolex used zenith movement in the early Daytonas.
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Maybe got something with brand image .. Not much advertising n market positioning of zenith is unknown
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Agree. It does not have aggressive marketing advertisement, and it's rank was put below Hublot (in which is seriously terribly wrong).
The most tarnishing harm done to Zenith is some Zenith watches are using Selita movement. :o!?!
The last sentence can't be right? As far as I know Zenith have their own in house movement. In fact Rolex used zenith movement in the early Daytonas.
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Hi @meoramri bro.
Here is the link http://forums.watchuseek.com/f27/will-sellita-save-zenith-1007218.html#/forumsite/20758/topics/1007218?page=1
http://forums.watchuseek.com/f2/zenith-its-no-longer-zenith-1006870-22.html#/forumsite/20758/topics/1006870?page=22
Be careful on those low priced Zenith.
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You are right @Cocas. This was the scandal that got Zenith in hot soup back in 2014. Honestly I can't even recall it ever happening. However, Zenith did try to experiment but within a year they reversed its plans.
http://www.timepiecechronicle.com/features/2015/1/19/lugtolugmythoughtsonzenith
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Yup. Zenith did release some models with sellita movememt in order to lower the entry prices for the brand.
And they also reversed the decision when the new CEO Aldo took over.
Call it a blip in Zenith's history if you will, but any publicity is good. Glad it's all in the past now.
Those who owned a piece of Zenith with sellita, keep it.
I don't think it will happen again.
As for the market positioning, inside the LVMH group.
I think Hublot got the most marketed.
LV watches just tag along with the bigger fashion label's marketing.
Then it's Zenith and Bvlgari.
Then Tag.
I don't see anything wrong.
For WIS, i think Zenith is held highest in all those brands but in branding, Hublot wins... Sad but true.
Personally, i am a big fan of Zenith watches... I am also frustrated because they are not releasing anything that appeal to me at this moment.
So, i will be happy just sticking to what i have.
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With all those 2k+ awards, el primero used by daytonas and all the in house movement, Zenith not on the par with brand such as Omega, Panerai or IWC. Sad case ???
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With all those 2k+ awards, el primero used by daytonas and all the in house movement, Zenith not on the par with brand such as Omega, Panerai or IWC. Sad case ???
Don't be sad. Isn't it a good chance to buy Zenith while all others still unaware of this brand :thumbsup:
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They need to determine on their market positioning and come out with appropriate branding and marketing activities ..
Hublot is aggressive in marketing and advertising n position as a macho watch ... Sponsor many events eg wrestling , soccer players , etc...
Zenith LE partnership I can recall is rolling stone band, Cuba cigar brand , lolz etc
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I actually thought that it was a nice touch to partner up with Cohiba and spotting its colours on the dial. It's sporty but in a gentlemanly manner. Too bad most of my Cohiba-totting associates were not as enthusiastic about donning a Zenith as they do with Cohiba.
(http://www.zenith-watches.com/media/news/980555/cohiba-news-01.jpg)
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Do u really need watches to be macho?? haha
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The watch not macho .. If give the wearer image of masculine as projected by the brand positioning
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Zenith watch is big and it actually goes well with guys that are tall (at least 180cm and above) and non-mascular.
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I guess that's the problem there.
Everyone seems to want a macho watch irregardless of brand, and brands just churn out the watches to satisfy what ppl want.
Even Patek seems to get in on the big watch bandwagon by releasing a 49.25mm 5976/1G for the Nautilus 40th Anniversary...
I believe brands should sometimes stick to their guns and not follow trends or fad but being a business, it's sink or swim...
I for one do not like to be wearing a 45mm+ watch when I am old... i'd look like a fool i reckon...
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I guess that's the problem there.
Everyone seems to want a macho watch irregardless of brand, and brands just churn out the watches to satisfy what ppl want.
Even Patek seems to get in on the big watch bandwagon by releasing a 49.25mm 5976/1G for the Nautilus 40th Anniversary...
I believe brands should sometimes stick to their guns and not follow trends or fad but being a business, it's sink or swim...
I for one do not like to be wearing a 45mm+ watch when I am old... i'd look like a fool i reckon...
Yes, for that. I salute to Rolex. It still does not build any fashionable "big" watch.
By the way, its big size tool watch-DSSD is so fashionable already.
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I guess that's the problem there.
Everyone seems to want a macho watch irregardless of brand, and brands just churn out the watches to satisfy what ppl want.
Even Patek seems to get in on the big watch bandwagon by releasing a 49.25mm 5976/1G for the Nautilus 40th Anniversary...
I believe brands should sometimes stick to their guns and not follow trends or fad but being a business, it's sink or swim...
I for one do not like to be wearing a 45mm+ watch when I am old... i'd look like a fool i reckon...
Yes, for that. I salute to Rolex. It still does not build any fashionable "big" watch.
By the way, its big size tool watch-DSSD is so fashionable already.
"Don't fix it if it ain't broken" mentality.That's why they have so many boring models.If not for their excellent marketing position,I think people won't even give it a second look.haha
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Zenith is eternity... This was mentioned by LVMH watch boss Jean-Claude Biver during one of the interviews I came across. Welcome to eternity.
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(http://uploads.tapatalk-cdn.com/20161010/3ada19fb30eeb0e1848a606a7ec28eea.jpg)
Love mine and still believe it's the best bang for the buck inhouse chrono out there. Although I believe it needs to update the calibre and not ride on nostalgia alone.
The next best high horology "affordable" in house chrono is the daytona. Credit where credit is due, the 4130 is a beautiful, robust and very reliable movement.
The new direction zenith is heading now is a great disappointment also...well to me anyway. Guess with the great beaver in helm, no surprises.
As long as you stick to 40mm and below it's a beautiful balanced watch and dial layout.
Sad to say, my experience with LVMH servicing is a disappointment. There's no other place to go but there. So suck it in.
Having said it all, would love to get a De Luca or Rainbow Flyback one of these days.
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https://www.hodinkee.com/articles/charles-vermot-the-man-who-saved-the-el-primero-and-possibly-zenith
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This piece is hot.
I can't find any nicer piece in their catalog that can beat this.
(http://uploads.tapatalk-cdn.com/20161013/5c0c4353b79560f0429dfed48d2f74a2.jpg)
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(http://uploads.tapatalk-cdn.com/20161013/602638aeae7ec1348c62b0eccf81fcbd.jpg)
(http://uploads.tapatalk-cdn.com/20161013/35e128616cfc4760af3c860eb8dabf84.jpg)
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(http://uploads.tapatalk-cdn.com/20161013/602638aeae7ec1348c62b0eccf81fcbd.jpg)
(http://uploads.tapatalk-cdn.com/20161013/35e128616cfc4760af3c860eb8dabf84.jpg)
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Nice piece but they made 150 pieces of this model. Very slow to move due to the high retail price. Retails approx. 96k SGD however not selling well at this price. Even hard to move at 50k SGD. Saw one on sale for 58k sgd not moving.
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I guess their current best seller is the zenith pilot series , yesterday saw someone buying a zenith pilot GMT titanium DLC casing .. Nice watch .. I think with bigger casing n macho look Pilot watches , it can move !
More people especially youngsters are into casual and sports watches rather than
Classic dress watch designs like elite /el primero collection. I find zenith pilot design offer a good alternative to the ubiquitous PAM.
(http://uploads.tapatalk-cdn.com/20161014/e0634de164ed5e1d4d8bd53506f8614a.jpg)
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The Zenith Retrotimer with rubber strap has always been in my wishlist. an understated beauty.
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I like this 38mm El Primero 1969 but I haven't been able to find any in ADs. I wonder how much this costs at MSRP and what sort of discount to expect?
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I like this 38mm El Primero 1969 but I haven't been able to find any in ADs. I wonder how much this costs at MSRP and what sort of discount to expect?
I just saw this at nuSentral Swiss Watch Gallery 2 month back. Not sure about the price now.
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Its an underestimated brand ! Prices definitely shooting up when more people going after it
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I like this 38mm El Primero 1969 but I haven't been able to find any in ADs. I wonder how much this costs at MSRP and what sort of discount to expect?
This is a very classic and evergreen piece for Zenith. Price will shoot up very soon.
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Zenith is understated here. But post LVMH group buy over there has been numerous design directions that leave the old school fans huffing and puffing. I would hope for them to return to their roots, making kick ass Chronographs, maintaining date dial at 4.30, 40-42mm cases.
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I like this 38mm El Primero 1969 but I haven't been able to find any in ADs. I wonder how much this costs at MSRP and what sort of discount to expect?
The 42mm tricolour (4 different choices) is about rm31k before discount
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Their classic defy model still looking good after almost 10yrs
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Do somebody knows a good place where to get an el primero classic in kl, price and discount expected? Pls pm me
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Do somebody knows a good place where to get an el primero classic in kl, price and discount expected? Pls pm me
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Try Swiss watch at Nu sentral , maybe I guess standard discount for this brand is around 25% ..
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Really Like The Classic Tri Colour El Primero Chrono, its a classic, good movement
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Yeah try to find a good deal shop now, hope will find one soon
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Yeah try to find a good deal shop now, hope will find one soon
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Hi Bro Eldo, You can go to Sxxss Watch Gxllxry Pavi, look for someone with the name of Adidas's famous shoe series called Stan minus the Smith
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Ok tq bro
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Zenith was a good brand and good reputation ... Their el-primero series
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The pilot type 20 extra special in bronze case looks stunning.
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Breaking News: Aldo Magada, CEO Zenith has resigned. Jean-Claude Biver will interim take over the entire managemen… ift.tt/2j42Ea6
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Looking forward to the changes going to make on Zenith from JC Biver. He had successfully brought up few brands, e.g. omega,Blancpain and hublot ...
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Breaking News: Aldo Magada, CEO Zenith has resigned. Jean-Claude Biver will interim take over the entire managemen… ift.tt/2j42Ea6
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Hur....are they trying to kill this brand?!? :'(
Keep changing CEO.
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The design is nice, but the second hand value is not good
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Itz generally accepted Zenith isnt hot, along with few other brands..
However if one likes em one will acquire em..
These brands still around says sumthing donit...
Peace.
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A direct side by side comparison with Seiko on wrist.
Zenith Annual Calendar is really big but its look really "tame"
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Breaking News: Aldo Magada, CEO Zenith has resigned. Jean-Claude Biver will interim take over the entire managemen… ift.tt/2j42Ea6
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Good lar.. the brand wasn't going anywhere with Aldo. With their previous CEO, Jean-Frédéric Dufour, the brand was experiencing a renaissance, but after he was pinched by Rolex, nothing really exciting has been introduced by the brand.
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Biver ll show his magic in Zenith like how he did to hublot
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Perhaps lack of marketing and AD in Malaysia is one of the issue why this brand is not so hot in Malaysia. I own a zenith elite for many years ago and it's not easy to find the original straps
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I think those ppl who buys zenith knows what they are buying and they share the same passion behind the brand and the movement. For me I would buy the zenith over any rolex hahaha. Maybe the submariner i will give it an exception, not because of the rolex branding but the design of the watch.
The zenith i would go for the is the tri-colour dial zenith el primero 38mm
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Zenith build quality and design somehow still appealing after years. I have a defy classic open and it still get attention whenever I'm wearing it
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Zenith watch is very good quality and reliable movement. Branding level is same as those omega, Rolex, chopard, Corum, Iwc, Panerai, Cartier... is one of the biggest with rich history watch making company in the world located in LeLocle. Cartier also based in lelocle... pp and Rolex also using their movement before... I would defenitely support zenith. My friend own one of the port royal manual winding dress watch Similar like JLC/pp dress watch. :thumbsup:
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Depend on which hot you refer to, to me their resale value is quite low if compare to some other brand from the same price range :Cheers:
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Zenith aren't as hot in Singapore either, sadly. I, personally, love some of their models like the pilot series and the El Primero (sick movement btw).
Just to name a few of my fav - Bronze Pilot Extra Special, Pilot Cafe Racer, Chronomaster open, Port Royal, and their Elite!
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Zenith not as hot as Malaysia weather.
But it still a great watch to have maybe hong konger or Chinese no demand that's why it is still cold.
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I went through Zenith official website and realize there are many models discontinued like the Zenith Pilot Big date, the ultra thin series, Elite with power reserve and etc. All of those are really nice watches
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I usually see them hovering low 5 figures in Carousell. I think it's a good thing they are not that "hot" so to speak. More for us!
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How about the new generation Zenith. All the new Defy skeletons looks yummy and quick strap change right 😄
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Somehow I find Zenith design often fail in some aspect. Rarely can they ever get everything right except maybe for the Chronomaster Sport. Every other model has some setback. I own the A384 and find the pin buckle annoying when they could have included a deployant clasp. But easy to get 3rd party straps and clasp. The size is a bit small when they could have enlarge it a little. And only after buying one did I realise the movement did not hack. I still love it though but it is a little small and remains a part of the "nice to see" collection.
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Somehow I find Zenith design often fail in some aspect. Rarely can they ever get everything right except maybe for the Chronomaster Sport. Every other model has some setback. I own the A384 and find the pin buckle annoying when they could have included a deployant clasp. But easy to get 3rd party straps and clasp. The size is a bit small when they could have enlarge it a little. And only after buying one did I realise the movement did not hack. I still love it though but it is a little small and remains a part of the "nice to see" collection.
That's a fair point. Even with the Chronomaster Sport, there were gripes about the clasp assembly not being as well built as the rest of the watch, which rather detracts from an otherwise awesome piece of tech.
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Even in EU Zenith is not ‘hot’ , nice movements but somehow feels overpriced for the feeling of wearing one :)
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many malaysian buy watches to sell them, so hottest is Rolex i think
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I had a Zenith Rainbow Diver (mustard dial) which I sold a few years ago.
If I really want to buy another Zenith it'll be the El Primero.
or the A384
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This is the one I sold a few years ago. A very rare variant. >>
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Wrist shot >>
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Any idea how much discount do ADs give for zenith models, just a range estimate would be fine. I often see them in carousell at a deep discount compared to retail price but not sure whether its a good deal.
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I personally think that Zenith itself is pretty underrated all over the world. I personally like their el primero a384 but the tinny ladder bracelet is a bit of a turn off
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I personally think that Zenith itself is pretty underrated all over the world. I personally like their el primero a384 but the tinny ladder bracelet is a bit of a turn off
The dial is beautiful, the open case back showing the movement is nice. Love that it is a 1969-2019 piece, 50th anniversary piece. Very nice. But it is a bit small.. the movement doesn't hack.. and the chrono hand "jumps" when activated.
Yet I have one so that says a lot.
Now thinking about the Chronomaster Sport but looking for a killer deal...
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Visually, I find the tricolor Zenith to be stunning. Always wondered about the cost and frequency of servicing required for the hi-beat movement.
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Still love the brand despite it’s not “hot”. Appreciate the history of Zenith haha
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