Author Topic: ToyWatch Showcase  (Read 2266 times)

Offline ToyWatch

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  • ToyWatch - Time Pieces
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ToyWatch Showcase
« on: April 05, 2012, 06:55:00 AM »









Attention for details, reinterpretation of classical forms in contemporary terms, research for innovative materials: those are common characteristics shared by two firms that succeeded in a period of crisis.

That's the reason standing behind the cooperation between Italia Independent and ToyWatch, along with their wish to expand on national and international markets.

Andrea Tessitore, Italia Independent President and CEO, stated: "Italia Independent and ToyWatch are young and dynamic companies that can be found worldwide in about 4000 sale points. The potentials of expansion are still remarkable, that's why we decided to cooperate by sharing our distribution channels".

Matteo Morandi, ToyWatch CEO, stated: "ToyWatch and Italy Independent are going to start a project of co-branding for a new, original product, something absolutely exclusive. Creativity and innovation are the distinctive lines; the two brands certainly speak a common language. This agreement will allow both companies to expand their commercial activity in Italy and abroad".

The first Italia Independent and ToyWatch Unique Edition is a black velvet case; inside, Italia Independent glasses and a ToyWatch watch. Glasses and watch share the same color, blue night, silver details and velvet effect, Italia Independent distinguishing peculiarity in the last two years, a real milestone in the glasses industry.

The 090V glasses, I-Wear Italia Independent collection finest model and reinterpretation of Italian glasses iconic form, have been selected for the cobranding. The glasses front was UV LUX© treated, to soften the surface. The treatment makes the glasses metallic, besides being anti-scratch. Moreover, the color of the frame doesn't lose its shining not even after prolonged exposures under the sun. Italia Independent holds the UV LUX© international brevet.

The ToyWatch chosen for the cobranding is a brand new watch: The Sartorial. Very evocative, The Sartorial reminds of the aesthetics of precious fabrics and handmade clothing of unique, timeless elegance. Entirely manufactured in velvet, the Sartorial are made for contemporary dandies: elegant, refined and, why not, also a little snobbish.

The limited edition box-set, only 1007, are distributed by Italia Independent and ToyWatch stores worldwide.

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