what is FM if i may ask?
Franck Muller?
A bit of history on DJR.
'Daniel JeanRichard was born in 1672 in Bressels, near La Sagne, in the Jura Mountains in what is now the Swiss canton (equivalent to a state) of Neuchâtel. According to the JeanRichard legend, around 1690, an English horse trader, while passing through the area, left his watch for repair with the teenaged JeanRichard, who was some sort of craftsman. (Some speculate he was a locksmith. Kathleen Pritchard, in her two-volume Swiss Timepiece Makers 1775-1975 says he was “probably” a goldsmith. No one knows for sure.) The young man took the watch apart and made drawings of the parts. The horse trader picked up the watch on his return trip. Based on his drawings, JeanRichard proceeded to teach himself and his fellow Jura craftsmen and farmers how to make watch parts. In this way he introduced watchmaking to the Jura.'
The watch is called TV screen as the watch looks like a TV screen. The watch is water resistant to 30 M. Crystal is sapphire. The movement is suppose to be an in-house automatic movement. It is no longer in production. Probably cost between RM 3,000 to RM 6,000 when it was released. The huge band in the price is explained below.
Have a soft spot for the brand but did not do well. Sales were slow as DJR itself is not a brand but a name. Distributors did not want to hold on to the brand and 'dumped' the brand and the watches were sold at massive discount. Sad really. This happen worldwide. The owners, GP had to do something to revive the brand, and the name change to Jean Richard (I stand corrected on this).
Just have a look at the pre-loved prices of the watches and you will feel for the brand.
