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Because Bell & Ross watches meet the demands of those working under extreme conditions, Bell & Ross has established a reputation among professional users. Today astronauts, fighter pilots, divers, mine-clearing experts and elite police officers use Bell & Ross watches as a tool in their work.
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In their quest to create the ideal utilitarian watch—drawing on their experience in the aeronautical and military fields—engineers, master watchmakers, designers and professional aviators pooled their expertise to define a novel concept: the
instrument watch.
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Since aeronautical instrumentation is the gold standard in terms of readability, reliability and performance, the BR 03 instrument
watch echoes the design principles of a plane’s cockpit clock.
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A utilitarian watch, perfectly suited for professional use, it is the ideal embodiment of the brand’s philosophy: functionality drives design.
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With the constant ambition to remain at the cutting edge of watchmaking technique, Bell & Ross is a pioneer in the latest technologies, mainly those first created for aeronautical or military use. In 2014, stamping its modern vision on professional watchmaking, Bell & Ross enhanced the BR 03 instrument watch with a high-tech, hard-wearing material: ceramic.
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