There are a lot of lessons manufactures can learn from the current watch market.
No need to mention the likes of Rolex, Audemars Piguet or Vacheron Constantin.
Some Omega models are now becoming harder to get. Some Zenith as well.
If Swatch will learn anything, there was a big hype on the first day of sale.
How they manipulate supply now will determine it's success.
Or they can just say fakit and flood the market with these cheap watches and/or sell them at a discount.
The fact is anyone who releases something "new" will have the scalper market to help them hype it up.