Different people have different scales for value... some use kangkung, some use petrol...
But me, I will continue to buy watches based on my perception of value which is based on:
1. Exclusivity (does not necessary have to be expensive, but the lesser people wear the better. easier to stand out lar)
2. Innovation (they don't have to be big to make their own movements, they just need to try and try until they get it right)
3. Finish (the build and finish amongst watches within the same price-point can differ tremendously. therefore, look at the details)
Now that the context of perceived value is explained, we can now move on to money. At this point in time, I somehow cannot break the mental/financial barrier of putting something more than RM20K on my wrist. I want an ALS!!! But the sad truth is I really don't need it... yet!
And looking at the criteria above, I only have a few brands in mind at the moment:
1. Zenith - not mainstream yet, proven movements, and great finishing
2. Alpina/Frederique Constant - young, small & independent, innovative & ballsy enough to make own movements, and some acceptable designs
3. Any of the low and mid-range German brands (quality is somehow assured if it comes out of Germany, or I am made to believe so)