I wonder if these Rolex watches are used for money laundering...there is just so great a demand for them, simple supply and demand rules no longer applies. Now even certain Datejust models are in demand. I met a salesman in London Heathrow and he has a grey datejust 41 which he says will be sold within 1 hour of displaying it in the cabinet. He also says no need to ask about sports model. You just can't get them. This demand has now reached the Tudor models such as the BB58 and GMT and they are also flying out the window.
Irrational exuberance or simply conspicuous consumption? I think it's both and probably more as Rolex become even harder to get. You can see the prices becoming crazy in the grey market. The economist will say that prices will collapse when demand becomes lesser than supply. I just don't see this in the near future for Rolex sports model.