"On to the Bell & Ross: They are good-looking watches and I know many people like them. However, they do something that is almost inexcusable in the eyes of the Watch Snob. Bell & Ross is a prime example of a company that is selling nothing more than a cool-looking case and a dynamite marketing plan. Every single one of its watches use nothing more than a stock, off-the-shelf ETA automatic movement, the same movement you can buy yourself for around $300. Yet, the price of the average Bell & Ross hovers around $4,500"
From the Watch Snob, go bash him.