Just noticed the Exp2 retailing at almost 20k more than RRP. Once upon a time it was the least desired of the bunch
In watch community world, in my opinion Rolex market won't down because there's simply not enough "WATCHMAKERS" to produce those watches. Rolex can only produce approximately 1 million watches a year, the demand simply supersedes the actual supply. They says just make more watches but it is not that easy. People seem to not realise that "WATCHMAKING" is a dying breed, meaning that there's a lot of "WATCHMAKER" very old and someone of them are retiring. There's a small pool of new "WATCHMAKER" coming in, but how much of these new "WATCHMAKERS" are qualified or good enough to actually go into the luxury watch industry? To give you an idea all these luxury brands are all fishing in the same pool of "WATCHMAKERS".
I agree that it is not that easy to increase production just like that. Also, the economic perception may work against them.
In fact, Rolex already produced an all time high of 1,050,000 in 2021 - and they enjoy a 29% market share of the swiss watch market. Omega who was previously no2 slipped to no3 - they produce around 600k watches annually only (barring the upcoming MOONSWATCH
)
So yea, it aint easy to just flick a switch to increase production. And Rolex is basking in the hype.