Oh yes...absolutely, Rolex will always be a watch which will hold its value better than most. But my question is, do you buy a watch because you love it? Or because it will hold its value better so that you can trade it someday? Or because you love the history or the watch? Or how it makes you feel when you wear it? No wrong answer here. Just buy what you like, your only job is to make sure that you are happy.
If you ask me, I prefer modern six digit reference Rolexes and vintage Seikos. To be honest, vintage Seikos seem to be appreciating in value too.