So Omega decided to sell its watches online (only USA at the moment). Other brands are doing so via their own website (Nomos for example) and other via online retail store (Mr Porter for example).
I remember asking Nomos if discounts were available but the reply was “no” on their website whereas you can easily get 20% in brick and mortar retail. I doubt you can get discount on any online store.
So is it purely communication from those brands or do they really think it will work?
