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Well it's sort of a heritage piece. Look at those Rolex GMTs from the 50s and 60s and you'll see where they were heading with the design cues. Sans crown guard, etc.
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Ya I think so too, maybe to also give further extend the Tudor stable. If they had launched this design under the Rolex badge, God knows how that would affect prices of the original GMT ref. 6542 which has now become super rare & expensive.