I find it rather distasteful when John Mayer and Benjamin Clymer start talking about prices of the watch. Obviously they're doing native advertising, trying to boost up the price higher than retail when mentioning about how the watch is actually 30k and 20k usd in the market.
Let's be real, the watch only added a black ceramic bezel to it. No horlogerie advancements have been made to the watch. The movement is originally from a Zenith if I'm not mistaken. Rolex produces around 800k watches a year, where companies like Patek would take a year to create a watch, they could possibly do the same within 2 to 3 weeks. What Rolex does better than everyone else in the market is spending on their marketing. Getting the likes of Federer, and now John Mayer and Ben Clymer to promote the watch like little kids going into the candy store is quite an eye sore for me.
Don't get me wrong, I'll likely get one just to sell to someone who is willing to fork out the extra dough for it
