We do agree on the same thing though.
If you think it's an insult to pop a standard ETA movement into a case and call it watchmaking, I guess alot of us here are on the same page.
If the product you're offering provides good value... I am sure I will support.
If no one supports upstarts, then I guess there will be no advancement in watches and technologies...
Good Luck and I hope your venture succeeds. 
hanz079,
Was just reviewing our forum posts... at the same time we had a question coming in on "So, what makes EHF stand out from the rest and what value do we add ?"... wanted to share / document the value we hope to bring to watch collectors through EHF watches... and it seemed a response to yr thread again might be fitting...
This post is the first of several that we are planning... for our first of the series, we will cover the work we do on our movements.... and we will move down the list for the other components... If anyone prefers to get updates via Facebook, just head on down to
http://www.facebook.com/EHF.Horlogere ...
(Danny, if you are reading this... do you think it might be worthwhile / appropriate for us to start a new thread and in what section for this series of posts? It might be quite fun to see what questions/queries come in about watch making in general as a result of sharing our watch making process, so that we can address them along the way!)
PART 1: MOVEMENT
We're pretty dam sure not many small, micro brands would dare to show this.
So this is the standard, ETA 6497 movement. Its the ebauche and a while back, a pretty big brand popped in something like this into their watches and sold it in a limited edition package. Since the cases which EHF uses has a crystal back, we really can't cheat on this. But if someone does get an EHF watch with this version, its DEFINITELY LIMITED EDITION. Guard it with your life and make sure you don't sell this.
Next, we have the SOPROD version. This comes straight from SOPROD and technically, this is the ELABORE version or otherwise known as the "elaborate finishing" version. Also, technically, you don't need to do anything to the movement and you can encase it into a watch case directly. We don't do that and then sell them for USD 800 - 1600. We saw a watch project on some forum and someone was selling this for USD 1200. This takes 10 minutes to encase since you don't need to do anything to it. If we do that, the watch should fairly not cost more than USD 500 for a steel version since we do absolutely no work longer than 10 minutes. To be honest, in the next post, you'll see the difference between this and our version.
And lastly, this is our finished movement. In the next post, we'll post contrasting pictures of each bridge. How long we take to do up each movement ? About 1 - 2 days each, depending on how busy we are and how much time we spend on re-timing since the balance bridge is dis-assembled ... It can take up to 2.5 days to do one piece. We are comprised of watchmakers, not investor-backed nor do we depend on big ticket marketing. We want to share fair valued watches with watch lovers and this is our end-game. Support watchmaking, support fair pricing and support the real deals !!
Our own mods ... side by side ... Black rhodium and Red Gold movements ..
Hope everyone enjoys this!
Shawn & the EHF Team
