It is indeed interesting to see where Panerai is at the present moment. To me, I think that Panerai is still an interesting brand and with what is happening at the moment, it is great for those who want to get into the brand. You can now get the watch with a discount and I have been told that the discount is pretty generous. Great, from a brand that never use to give discount.
I have told that sales are slow, no longer a 'hot' brand. To me, great. Now you, collectors and not dolphins, can get the watches you want, even special edition without the need to beg, be on a list or having to buy another watch to get the watch you want.
For those hoping to make a buck or two, I believe that ship has left.
I like Panerai, always have and always will. It has an interesting history, well for those who question its military history, lets settle with its modern one then. It has had a very interesting modern history (from 1997) with many who like the brand and as many who hate the brand.
But one thing is for certain, not many 'fashion' brand has had such a colorful modern history and not many 'fashion' brand could sustain its 'buy and make money' history for the past 20 years, indeed a feat in itself.
