So begs the question. Why succumb to this tactics.. and pay above list price... (yes i hear this a million times where the watch will appreciate bla bla bla, resale value and etc...) but at the end of the day are you buying what you want or what everybody wants... Yes you may have the rolex sports collection but so does plenty of other people. So buying it for the sake of resale value or you really like it...
The only one I really like is the Daytona. The rest I would look for alternative like seasmaster, gs dive and etc... Along my journey I realize I choose watches because of mechanical over brand and that is why I settled with Zenith, JLC, Omega and GS... You really cannot beat this bunch in terms of mechanical over engineering. I just started collecting 90 days ago and the way Rolex plays the desire and emotion of the people thereby creating the supply and demand issue. My advise buy 2 other different watches over the price of 1 premium rolex or better yet get a superior model for the same price you are paying RRP + Premium and the world will be a much more colourful place... my 2 cents...